Amazon Product Image Requirements Checker

Getting your Amazon product images right is critical for conversions and avoiding listing suppression. Amazon has strict technical requirements that every seller must follow, and failing to meet them can result in your listing being hidden from search results entirely.

Main Image Requirements

Amazon recommends product images of 2000 x 2000 pixels for the best customer experience. The absolute minimum is 1600 x 1600 pixels on the longest side, which is required to enable the zoom feature that Amazon considers essential for driving purchases. Your main product image (the MAIN image) must have a pure white background with RGB values of exactly 255, 255, 255. The product should fill at least 85% of the image frame, and the main image must not contain any watermarks, logos, text overlays, borders, or promotional badges.

Supported File Formats and Size Limits

Amazon accepts images in JPEG (preferred), PNG, and GIF formats. JPEG is recommended because it offers the best balance of quality and file size. The maximum file size per image is 10 MB. While TIFF was previously supported, Amazon now recommends converting TIFF files to JPEG or PNG before uploading. Images should use the sRGB color profile for the most accurate color reproduction across devices.

Amazon Zoom Requirement

To enable Amazon’s hover-to-zoom feature—which has been shown to increase conversion rates—your images must be at least 1600 pixels on the longest side. Amazon strongly recommends going to 2000 pixels or higher. Listings without zoom-enabled images tend to perform significantly worse in search rankings and conversion rates, so this is one of the most important technical specs to get right.

A+ Content Image Sizes

If you have Brand Registry access, Amazon A+ Content (formerly Enhanced Brand Content) supports multiple image module types with specific dimensions. Common sizes include 970 x 300 pixels for banner modules, 300 x 300 pixels for comparison chart images, and 970 x 600 pixels for full-width hero images. All A+ Content images must be in JPEG or PNG format and should be optimized for fast loading without sacrificing visual quality.

Common Reasons for Listing Suppression

Amazon may suppress your listing if your images violate their guidelines. The most common causes include: images smaller than the minimum 1600-pixel requirement, non-white or off-white backgrounds on the main image, watermarks or promotional text overlaying the product, blurry or low-resolution photos, images that don’t accurately represent the product, and placeholder or stock graphics instead of actual product photography.

Tips for Passing Amazon’s Image Checks

To ensure your images pass Amazon’s automated validation every time, follow these best practices: always shoot at the highest resolution your camera supports and crop down to a 1:1 square at 2000 x 2000 pixels or larger. Use a pure white seamless backdrop for your main image, or remove the background digitally. Save as JPEG at 85–95% quality to stay well under the 10 MB limit while maintaining sharpness. Use this free checker tool above to validate your images before uploading to Seller Central, and consider using PixFocal’s Marketplace Export tool to automatically resize and optimize images for Amazon and every other marketplace in a single click.